Monetary Research Center

Management and marketing

DIGITAL TRANSFORMATION AND ECONOMIC RECOVERY IN THE POST-CRISIS PERIOD SELECTED PAPERS
by NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and MARINOVA Tsvetelina and MARINOVA Tsvetelina and MARINOVA Tsvetelina and MARINOVA Tsvetelina and ZAFIROSKI Jovan and ZAFIROSKI Jovan and AMAN Moustapha and AMAN Moustapha and BONDI Gildas and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and TONCHEVA Rossitsa and TONCHEVA Rossitsa and CHOBANOV Dimitar and CHOBANOV Dimitar and HRISTOZOV Yanko and HRISTOZOV Yanko and HRISTOZOV Yanko and HRISTOZOV Yanko and HRISTOZOV Yanko and POPOVA Nelly and POPOVA Nelly and POPOVA Nelly and POPOVA Nelly and VERENIKINA Anna and VERENIKINA Anna and NENKOV Dimiter and NENKOV Dimiter and GOLDMAN Sarah and GOLDMAN Sarah and TASEVA Galya and TASEVA Galya and TASEVA Galya and HOUBENOVA Tatiana and JANDAH Maya and JANDAH Maya and KEREMIDCHIEV Spartak and KEREMIDCHIEV Spartak and ZHELYAZKOVA Virginia and ZHELYAZKOVA Virginia and ORLOV Alexander and Akhmetdzhanov Daniel and Ivanova Polina and Beletsky Danila and Campeanu Emilia and Kereselidze Levani and Stoyanov Stoyan and BORISOV Borislav and DIMITROVA Ani and BALKANSKA Iskra | Tuesday, June 10, 2025
DIGITAL TRANSFORMATION AND ECONOMIC RECOVERY IN THE POST-CRISIS PERIOD CONFERENCE PROCEEDINGS
DEVELOPMENT OF HOUSING LOANS IN BULGARIA
Proper management of the loan portfolio by commercial banks is particularly important to avoid generating credit risks that threaten the stability of banks and the financial system as a whole. In Bulgaria, after the COVID crisis of 2020, there has been a significant acceleration in the growth rate of banks' loan portfolios, which are expanding mainly in the direction of housing loans. These accelerating rates require close monitoring and even administrative measures and requirements by the central bank to limit the build-up of risks. The analyses housing loans’ dynamics, which are outpacing the growth of other types of loans such as consumer loans and loans to non-financial corporations, which are presumably drawn for productive purposes. The results of the analysis show that the growth rate of hosing loans reached 25.9% in Q3 2024, a growth rate that has not been recorded in the last 15 years since the global crisis hit Bulgaria. Despite its acceleration, the share of housing loans in GDP is still at a much lower level in Bulgaria than in the euro area. Thanks to the BNB's stricter macroprudential requirements, risks in the banking system are being managed, but close analysis and monitoring of the housing loans market should continue.
ON THE PSYCHOLOGICAL DETERMINANT OF PERSONNEL MANAGEMENT
by Kereselidze Levani | Wednesday, January 29, 2025
The article "On the Psychological Determinant of Personnel Management" discusses three issues: 1 The human subsystem as the main component of the company; 2. The psychological types and characteristics of humans; 3. Scientists on the importance of the psycho-physiological state of humans in the labor process. In the first issue, the three subsystems of the company are compared - the material, the organizational, the human, and the conclusion is that only the human system can "bring to life" the material and organizational subsystems and is thus the company's most valuable asset.
INFLATION 2022 - CIRCUMSTANCES, CHALLENGES, IMPACT SELECTED PAPERS
by MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and MITEVA Diyana and HACHEM Hicham and MARINOVA Tsvetelina and MARINOVA Tsvetelina and MARINOVA Tsvetelina and MARINOVA Tsvetelina and MILEV Jeko and MILEV Jeko and MILEV Jeko and MILEV Jeko and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and CHOBANOV Petar and CHOBANOV Petar and CHOBANOV Petar and CHOBANOV Petar and CHOBANOV Petar and CHOBANOV Petar and BOBEVA Daniela and ATANASSOV Atanas and CHOBANOV Dimitar and CHOBANOV Dimitar and HRISTOZOV Yanko and HRISTOZOV Yanko and HRISTOZOV Yanko and HRISTOZOV Yanko and HRISTOZOV Yanko and ZHANG Shouyi Gabriel and ZHANG Shouyi Gabriel and TCHIPEV Plamen and TCHIPEV Plamen and TCHIPEV Plamen and SPASOVA Elena and SPASOVA Elena and GOLDMAN Sarah and GOLDMAN Sarah and SIMEONOVA Elena and SIMEONOVA Elena and DULEVSKI Stoycho and TASEVA Galya and TASEVA Galya and TASEVA Galya and Velinova-Sokolova Nadya and Velinova-Sokolova Nadya and RAEV Mikhail and RAEV Mikhail and ERTURK-MINCHEVA Aygun and MINCHEV Valeri and HE Guangxing and JANDAH Maya and JANDAH Maya and RASIM Mehmed and VAZOV Radostin and KEREMIDCHIEV Spartak and KEREMIDCHIEV Spartak and ZHELYAZKOVA Virginia and ZHELYAZKOVA Virginia | Wednesday, September 4, 2024
The ninth annual scientific conference of the Monetary and Economic Research Center
(MRC) was held from the 18th to the 20th of September 2023 at the University of National and
World Economy (UNWE) in Sofia, Bulgaria. The MRC Conference aims to bring together the
international academic community, enable interactive discussions and other forms of
interpersonal exchange of experience, and support the power of scientific research.

ISBN: 978-619-92983-0-5

 
INFLATION 2022 - CIRCUMSTANCES, CHALLENGES, IMPACT CONFERENCE PROCEEDINGS
by NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and NENOVSKY Nikolay and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and MIHAYLOVA BORISOVA Gergana and BRASS Peter and KERR Gordon and KERR Gordon and KERR Gordon and ACKOVSKA Tatjana and GODUMOV Alexander and KAZANDZHIEVA-YORDANOVA Irina and NAKOVA Rositsa and BUJARIH Semrah and TODOROVA Violeta and TAHCHIEVA Avi | Tuesday, July 2, 2024
The ninth annual scientific conference of the Monetary and Economic Research Center (MRC) was held from the 18th to the 20th of September 2023 at the University of National and World Economy (UNWE) in Sofia, Bulgaria.

 ISBN: 978-619-90797-9-9     


DIGITAL ECONOMY AND FINANCIAL RISK MANAGEMENT
by Velinova-Sokolova Nadya and Velinova-Sokolova Nadya | Thursday, February 1, 2024
The purpose of this paper is to analyse and systematize the key challenges to understand the role of digital economy and the relationship with financial risk management. The author put forward the provision on the valuation and measurement of financial risk in contexts of digital economy in Bulgaria. The paper mainly aims to examine the influence of digital finance on enterprise financial risk and its mechanism. The results of the study are presented in Figure 2. Moreover, it attempts to analyze whether digital finance corrects the distortion of traditional financial elements and whether it can effectively improve enterprise financial risk and further verify the inclusion and transmission mechanism of digital finance.
THE FACTORS INFLUENCING CONSUMER CHOICE
by NAKOVA Rositsa | Thursday, February 1, 2024
The purpose of this article is to investigate which part of the packaging information plays an important role in consumer choice between both Generation Z and Generation Millennials. How inflation changes consumer demand for groceries. The comparative analysis between the two generations is of interest because the market is currently accustomed to the demands of the Millennial generation. It is yet to adapt to Generation Z as well. The benchmarking was done through an online survey distributed in major cities and among highly educated consumers.
IMPACT OF SOCIAL MEDIA MESSAGES ON ONLINE SHOPPING
by BUJARIH Semrah | Thursday, February 1, 2024
Verbal communication (WOM-Word of Mouth) is a current marketing tool, the main purpose of which is communication and socialization, followed by the promotion and sale of products that takes place face to face between sellers and buyers. With the advent of the Internet, WOM turns into eWOM, that is, electronic word-of-mouth communication that takes place between online sellers and online buyers through social networks and online store pages.
TRENDS AND OPPORTUNITIES IN THE CONSTRUCTION SECTOR IN SELECTED SOUTH-EASTERN EUROPE'S COUNTRIES
by ACKOVSKA Tatjana | Thursday, February 1, 2024
Southeastern Europe (SEE) constitutes a unique geographical sub-region of Europe. This region includes the Balkan countries, which are rich in cultural heritage, historical evolution, and geographical features. The countries in this region have varying stages of economic progress and development. Considering the variations and unique characteristics of the individual countries within the SEE group and whit purpose to provide a comprehensive coverage of all aspects of the construction sector, this paper focuses on the specificities, structure, development, and future trends in the construction markets of subset of nine SEE countries.

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